Remote Marketing Manager at BytePitch - Portugal — Columbus

About Us:

BytePitch lives to unlock the power within. We are on a mission to inspire and enable people and communities to discover, develop and harness their inner capabilities for meaningful and sustainable growth. We focus on providing the tools and resources that foster personal empowerment and collective progress, building technology that has a long-lasting positive impact.

We envision a world where happy and empowered people transform lives through sustainable technology. Our projects touch on multiple industries, allowing us to navigate between different areas and embrace diverse experiences. Tech-wise, we master several tech stacks — and while we might be tech experts, we're people first and foremost, bringing this human approach to our work. By nurturing the holistic well-being of our people, we enable them to become drivers of positive change through the solutions they create.

What makes BytePitch special:

• We are unique: Each of us is one of a kind. We find the space and freedom to be ourselves, cherish differences, and unlock the powers of diversity, equity and inclusion.
• We are conscious: We are mindful of the people and communities around us, making informed decisions and leaving a long-lasting positive impact — unlocking the powers of awareness, accountability and sustainability.
• We look after each other: People come first. Respect, empathy, active listening, autonomy and flexibility are the cornerstones of our approach — unlocking the power of happiness.
• We are stronger together: We foster honest, trusting and long-lasting relationships for better, more engaged teamwork — unlocking the powers of communication, connection and collaboration.
• We go further: We embrace a growth mindset, are proactive and courageous, and create opportunities for continuous learning, development and transformation — unlocking the powers of creativity, innovation and high performance.

Job Summary:

We are looking for an experienced, hands-on Marketing & Growth Manager to own marketing end-to-end, from strategy to execution. This is not a role where you plan and someone else builds — you'll be designing the go-to-market approach and writing the content, influencing website optimisation, running the campaigns, and reporting on what's working.

You'll have real ownership of the marketing function from day one, direct access to leadership, and the chance to build (not just maintain) marketing for growing services. You'll join a small, close-knit Sales & Marketing team. If you thrive with autonomy and have experience marketing both technical B2B services and products, we want to talk to you.

Responsibilities:

• Performance Marketing
  • Develop and execute digital marketing strategies aimed at inbound lead generation for the services business.
  • Use data and analytics to plan, run, and report on campaigns; optimise channels and tactics based on performance.
  • Run SEO (technical and content) to grow organic inbound traffic.
  • Manage social media and LinkedIn presence (organic and paid) tied to lead generation, not vanity metrics.
  • Run continuous testing and optimisation (A/B testing, segmentation, targeting) to improve ROI.
• Software Engineering Services Marketing
  • Conduct market and competitive research to keep positioning and messaging sharp.
  • Lead go-to-market planning for service offerings: positioning, messaging, target segments.
  • Work closely with the Business Development team pre-sales to keep marketing and sales goals aligned.
  • Define and run demand generation focused on qualified leads and conversion, not just volume.
• Corporate Marketing / Brand / Communications
  • Own and evolve BytePitch's overall brand identity and reputation across services and products.
  • Support recruitment with job ad messaging and employer-branding materials when needed.
  • Help organise and represent BytePitch at relevant industry events and networking opportunities when required.
  • Ensure consistent messaging and content across all channels and audiences (services buyers, product users, talent).
• Marketing Operations & Reporting
  • Set up and run marketing automation and email nurture flows (e.g. outreach tools, HubSpot or similar).
  • Contribute to the optimisation of the company's website (landing pages, conversion paths).
  • Track and report performance using clear KPIs (pipeline contribution, lead quality, channel ROI), not just activity metrics.
  • Continuously adapt strategy based on data and market feedback.

Requirements:

• 4–6 years of B2B marketing experience, ideally within professional/technical services, software houses, agencies, or early-stage B2B SaaS.
• Proven experience working in a small/lean marketing function; comfortable owning the full stack without specialists to delegate to.
• Experience supporting pre-sales or working closely with a BD/Sales team.
• Solid, practical knowledge of SEO, content marketing, marketing automation, and analytics (GA4 or equivalent); able to execute directly.
• Strong writing skills in English (Portuguese a plus), able to translate technical topics into credible content.
• A results-driven mindset: pipeline and ROI, not just impressions and likes.
• [Nice to have] Paid media management experience (Google Ads, LinkedIn Ads).

Benefits:

• Two types of contracts available: Employment & Service (B2B) Agreements.
• Competitive salary according to your experience.
• Additional benefits such as meal allowance, health insurance, and extra days off (depending on contract type/location).
• Fully remote work.
• Flexibility to help you balance personal and professional life.
• An inclusive culture where you can be yourself and thrive professionally.
• A supportive environment for your overall well-being.
• A budget for training.
• A personalised development plan based on our career paths.
• Opportunities to travel according to business needs.
• Face-to-face company events per year to connect with colleagues and strengthen company culture.

At BytePitch, we unlock the power of diversity, equity and inclusion by fostering a diverse work environment — we deeply believe that teams with different perspectives and experiences are stronger. We encourage women, people of colour, LGBTQIA+ individuals, people with disabilities and/or neurodevelopmental conditions, members of ethnic minorities, foreign-born residents, older members of society, and others from minority groups and diverse backgrounds to apply. We actively promote equality of opportunity for all with the right mix of talent, skills and potential. Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we do not discriminate on the basis of race, colour, national origin, sex, gender, religion or belief, sexual orientation, age, marriage/civil partnership, pregnancy/maternity or disability status. Please let us know if you need any adjustments in your recruitment process, and we will do our best to accommodate your needs.