Remote SEO & Web Marketing Specialist - LATAM — Columbus
Traveler-Friendly Insight
This role is fully remote with no onsite travel required, making it a strong fit for digital nomads based in Latin America. The company observes US holidays and runs biweekly payments, which suggests schedule alignment with US business hours — expect some timezone overlap requirements, likely EST or CST windows, though the posting doesn't mandate strict hours.
Allowed countries are explicitly limited to Guatemala, Argentina, Honduras, Mexico, and Brazil — meaning you'll need residency or a valid work arrangement in one of these countries. This rules out classic nomad visa hopping to Southeast Asia or Europe unless you hold citizenship in one of these nations.
- Buenos Aires, Argentina: A top nomad hub in the region. With a cost of living around $1,200–$1,800/month for a comfortable lifestyle, even a mid-range salary for this role would stretch well.
- Medellín, Colombia: Not in the allowed country list, but worth noting if you hold Argentine or Mexican nationality and use it as a base.
- Mexico City, Mexico: Allowed and well-connected. Cost of living ~$1,000–$1,500/month. Strong coworking scene, good internet infrastructure.
No equipment stipend or coworking allowance is mentioned. Since salary is undisclosed, verify the rate upfront — SEO/digital marketing roles at this seniority (4–6+ years) typically command $2,500–$5,000/month in LATAM remote markets.
We're looking for a technically skilled marketing professional who can turn marketing goals into effective digital experiences and measurable results.
This person should be comfortable working across website development, UX/UI, SEO, digital content, and creative production. We're looking for someone who takes initiative, solves problems, and cares about how their work performs, not just how it looks.
You should be a builder who can identify opportunities, develop solutions, and execute them independently. You're comfortable learning new technologies, using AI tools, and combining different skills to get high-quality work done efficiently.
A key part of this role is owning the technical and strategic execution of SEO. You'll identify search opportunities, develop content strategies and detailed briefs for our copywriters, maintain website SEO, and use analytics to understand what's working and what needs improvement.
You won't be expected to write every piece of content yourself. You'll provide the research, direction, and SEO guidance that help our content team produce stronger work.
Responsibilities
- SEO Strategy & Research: Research keywords, search intent, competitors, and content opportunities. Develop recommendations to improve organic search visibility and attract qualified traffic.
- Content Strategy & Briefs: Build SEO-focused content plans and detailed briefs for copywriters, including target keywords, search intent, recommended structure, headings, internal links, and content requirements. Review completed content for SEO alignment.
- Website SEO Management: Maintain and improve on-page and technical SEO, including metadata, headings, internal linking, indexing, site structure, image optimization, schema markup, and website health.
- Analytics & Performance Optimization: Monitor website, SEO, and campaign performance using tools such as GA4, Google Search Console, and Semrush. Identify trends, problems, and opportunities, and make improvements based on results.
- Website & Landing Pages: Design, build, and maintain engaging, conversion-focused website pages and landing pages.
- AI-Powered Production: Use AI tools to support research, design, development, content planning, and production while maintaining accuracy and quality.
- Testing & Quality Checks: Review websites, landing pages, content, and digital assets for accuracy, functionality, usability, SEO, and brand consistency.
- Continuous Improvement: Proactively identify ways to improve website performance, content effectiveness, user experience, and marketing results.
Requirements
- 4–6+ years of experience in digital marketing, SEO, website development, UX/UI, digital design, or a multidisciplinary marketing role.
- Demonstrated experience developing and implementing SEO strategies.
- Experience conducting keyword research, competitor analysis, and identifying organic search opportunities.
- Experience creating detailed SEO content briefs and guiding copywriters on content structure, search intent, and optimization.
- Hands-on experience maintaining website SEO and resolving on-page and technical SEO issues.
- Ability to interpret website and marketing analytics, identify meaningful trends, and recommend or implement improvements.
- Experience designing and building websites or landing pages.
- Experience using AI tools to improve research, development, design, and marketing workflows.
- Ability to work independently, manage priorities, and take projects from planning through execution and improvement.
- Experience working with B2B, professional services, SaaS, legal, staffing, or agency businesses is preferred.
Technical Skills
- SEO & Content Strategy:
- Keyword research and search intent analysis
- SEO content planning and brief development
- On-page SEO, including headings, metadata, URLs, and internal linking
- Technical SEO fundamentals, including crawling, indexing, redirects, canonical tags, and schema markup
- Content audits and optimization of existing pages
- Understanding of SEO and answer engine optimization (AEO) best practices
- Analytics & Reporting:
- Google Analytics 4 (GA4)
- Google Search Console
- Semrush, Ahrefs, or equivalent SEO platforms
- Google Keyword Planner and Google Trends
- Ability to analyze organic traffic, rankings, engagement, and conversions
- Ability to turn reporting findings into specific actions and improvements
- Website Development & UX/UI:
- WordPress, Elementor, Webflow, Framer, or similar website platforms
- Figma for layouts, wireframes, and prototypes
- HTML/CSS fundamentals
- Responsive and mobile-first design
- Landing page development and conversion optimization
- Creative & AI Tools:
- Practical use of AI tools for research, content planning, website development, and creative production
Benefits
- Biweekly Payments: Guaranteed with no deductions from our end.
- Long-Term Opportunities: Build a lasting professional relationship with us.
- Fully Remote: Work from the comfort of your home — no onsite travel required.
- Paid Time Off: Enjoy 2 weeks of paid leave and recognition of US holidays.
- Wellness Support: Access our in-house psychologist and wellness coaching services.
- Professional Growth: Benefit from free training, language improvement sessions, and coaching programs.
- Exclusive Learning Access: Unlock free access to 200+ continuous improvement courses.
Frequently Asked Questions
Is this role truly fully remote or are there any in-office requirements?
Which countries are eligible to apply for this position?
What experience level is required for this role?
What is the salary for this SEO and digital marketing role?
Do I need to write all the content myself in this role?
