Meta Creative Strategist at Oowlish - Remote LATAM — Columbus
Traveler-Friendly Insight
Remote-Friendly but Brazil-Anchored: This role is fully remote, which is a strong starting point for location-flexible workers. However, Oowlish is a Latin American company hiring primarily in Brazil, meaning candidates are likely expected to operate within or near Brazilian time zones (BRT, UTC-3). This limits pure nomadic flexibility to regions with compatible time overlap — think South America, Western Europe (mornings), and West Africa.
Timezone Compatibility for Nomads: Working with US and European clients suggests some overlap with ET/PT (Americas) and CET (Europe). Popular nomad hubs that align well:
- Lisbon, Portugal — UTC+1, good overlap with both US Eastern and Brazil; cost of living ~$2,000–2,500/month for a comfortable lifestyle
- Medellín, Colombia — UTC-5, very close to BRT; cost of living ~$1,200–1,800/month; strong nomad community
- Buenos Aires, Argentina — UTC-3, identical to BRT; cost of living ~$1,000–1,500/month currently
Visa Considerations: Since the company is Brazil-based, a Brazilian work contract is most likely. Nomads on tourist visas in LATAM (Colombia, Argentina, Mexico) can typically work remotely for foreign employers without issue. Portugal's Digital Nomad Visa (D8) could also apply if you're self-employed or contracted.
Travel-Relevant Perks: The Total Pass fitness benefit is Brazil-specific and unlikely to be portable internationally. No explicit coworking or equipment stipend is mentioned, so budget for those independently.
Join Our Team
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the Role
We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.
This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.
You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.
What You Will Do:
- Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
- Create and iterate performance-focused advertising creatives
- Build weekly creative testing plans based on campaign performance data
- Analyze winning and underperforming creatives to identify repeatable patterns
- Develop UGC briefs, shot lists, and creative direction for content teams
- Recommend creative iterations based on performance signals and testing outcomes
- Maintain a structured testing process across products, offers, audiences, formats, and creative angles
- Collaborate closely with media buyers to improve campaign performance
- Stay current on eCommerce creative trends, UGC formats, and paid social best practices
- Contribute to creative strategy in AI-driven campaign environments
Requirements:
- Proven experience developing high-performing Meta advertising creatives
- Strong understanding of direct-response marketing principles
- Experience working in eCommerce environments
- Strong communication and organizational skills
- Ability to balance brand consistency with performance objectives
- Strong understanding of performance-driven creative strategy
- Experience collaborating with media buying and marketing teams
- Ability to analyze creative performance data and identify optimization opportunities
Must Have:
- Experience creating: UGC concepts, product-focused creative, testimonial creative, founder-led content, and offer-based advertising
- Strong understanding of: hooks, angles, creative testing, messaging strategy, and direct response marketing
- Experience writing: hooks, scripts, creative briefs, and testing hypotheses
- Experience using: CapCut, Photoshop or similar design tools, and video editing platforms
- Strong understanding of performance metrics including: Thumbstop Rate, Hold Rate, CTR, CPC, CVR, and CPA
- Experience analyzing creative performance and identifying winning patterns
- Ability to develop and execute structured creative testing programs
Nice to Have:
- Experience with Shopify brands
- Experience in CPG, Food & Beverage, Outdoor, Lifestyle, or Consumer Products verticals
- Copywriting experience
- Creator management experience
- Experience working with DTC brands
- Experience collaborating directly with performance marketing teams
- Familiarity with Andromeda and GEM ecosystems
- Experience producing content in-house
Benefits & Perks:
- Home office (fully remote)
- Competitive compensation based on experience
- Career plans to allow for extensive growth in the company
- International Projects
- Oowlish English Program (Technical and Conversational)
- Oowlish Fitness with Total Pass
- Games and Competitions
You can also apply here:
Website: https://www.oowlish.com/work-with-us/
LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
Instagram: https://www.instagram.com/oowlishtechnology/
Frequently Asked Questions
Is this Meta Creative Strategist role fully remote?
What types of creative content will I be working on?
Is salary information available for this role?
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Do I need to speak Portuguese to work at Oowlish?
