Remote SEO Strategist at Brafton - Canada — Columbus
Traveler-Friendly Insight
This role is fully remote and open to all of Canada, making it a strong fit for digital nomads who hold Canadian residency or citizenship and want to work from anywhere within the country — or potentially abroad, depending on Brafton's policy on international remote work.
Schedule flexibility: The posting highlights a "flexible remote schedule," which is a positive signal for async-friendly work. However, as a client-facing role with internal stakeholder collaboration, expect some fixed meeting windows aligned to North American business hours (ET/PT). Pure nomadic travel across radically different time zones (e.g., Southeast Asia) may create friction during client calls.
- Canada-based nomads: Cities like Montreal, Vancouver, and Toronto offer excellent coworking infrastructure if you prefer hybrid setups.
- Visa considerations: Canadian citizens can leverage digital nomad visas in countries like Portugal (D8 visa), Costa Rica, or Colombia — all at significantly lower costs of living than major Canadian cities.
- Cost of living comparison: A mid-range Canadian SEO strategist salary (~CAD 65–85K estimated) goes very far in Medellín (~$1,200–1,800/mo living costs) or Lisbon (~€1,500–2,000/mo), making this role highly lucrative for geo-arbitrage.
No explicit coworking stipend or travel perks are mentioned, but the flexible remote structure gives you the foundation to build a nomadic lifestyle — especially if client calls can be batched into defined hours.
This is a full-time remote position open to candidates across Canada.
Brafton is looking for an SEO strategist to join our Consulting Department.
The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very strong attention to detail, and a ton of curiosity about the ever-changing search landscape.
SEO is always evolving. Even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.
This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting.
Responsibilities & Tasks
- Craft competitive and compelling audits, proposals, and reports
- Expertly utilize software tools (like MarketMuse, SEMRush, and Ahrefs) to assess the health of clients' websites and itemize errors and opportunities
- Execute against planned scopes relating to site optimization or other technical SEO-specific tasks
- Undertake SEO-specific research or optimization work for projects including but not limited to: UX/website redesigns, large-scale organic SEO work (including keyword research), and backlink-focused projects
- Leverage a strong understanding of Google Analytics
- Be a versatile team player who can tackle various projects and collaborate with all teams
- Be a constant student of SEO, applying learnings to work and sharing knowledge with internal and client-facing teams
Qualifications
- 3–5+ years of experience contributing to or managing SEO programs, preferably in an agency setting
- Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
- Strong understanding of cross-channel marketing principles
- Compelling written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
- Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, Core Web Vitals, and more)
- Strong project management and organization skills; ability to prioritize and manage multiple projects
- Advanced understanding and experience with Google Analytics and Google Search Console; Tag Manager and/or Publisher Center is a plus
- Understanding of recent SEO developments such as Core Web Vitals, Google Discover, E-A-T, new Rich Results, and more
- Intermediate to advanced knowledge of HTML, JavaScript, and CSS as they impact search performance
- Strong knowledge and experience using standard and enterprise search tools and platforms (SEMRush, Sistrix, DeepCrawl, Screaming Frog, GTMetrix, etc.)
- Ability to meet scheduled and proposed deadlines
- Comfort with and mastery of spreadsheet formats (Google Sheets, Excel)
- Skill with formatting professional presentations and reports in MS PowerPoint and Google Slides
Benefits Include: Commission, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
Frequently Asked Questions
Is this SEO Strategist role fully remote?
What level of SEO experience is required for this role?
What tools and platforms should I know to qualify for this position?
Does this role include performance-based pay?
Is this role suitable for candidates without agency experience?
