SDR at Grafana Labs - Remote Sweden Tech Sales — Columbus
Traveler-Friendly Insight
This role is listed as 100% remote and Grafana Labs operates across 40+ countries — a strong signal of genuine async-friendly infrastructure. However, there is a critical caveat: the job explicitly requires you to be located in Sweden. This means you must be a Swedish resident for tax, payroll, and compliance purposes, limiting true nomadic freedom.
Schedule & Timezone: SDR roles typically involve phone-based prospecting during business hours, which implies alignment with Central European Time (CET/CEST). This is not a fully async position — live calls and pipeline meetings with sales colleagues in overlapping timezones are expected. Flexibility is likely within CET hours, but late-night or early-morning shifts for other regions are unlikely to be required.
Visa considerations: Since the role requires Sweden residency, you would need a valid Swedish work permit or EU/EEA right to work. Sweden does not yet offer a dedicated digital nomad visa, but EU citizens can work freely. Non-EU applicants would need employer-sponsored work authorization.
Salary context (530,000–564,000 SEK ≈ €46,000–€49,000/year):
- Stockholm: Livable but tight — Stockholm's cost of living is high for Western Europe.
- Lisbon: Comfortable lifestyle; this salary converts well if you could legally base there (you cannot under this role's terms).
- Bangkok/Medellín: Would provide excellent purchasing power, but again, Sweden residency is required.
If you're a nomad seeking full location independence, this role is not ideal. Look instead for Grafana's other open roles that may have broader country eligibility.
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams unified visibility so they can see, understand, and act on all their disparate data, wherever it lives. Customers including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce rely on Grafana Labs.
We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X.
We're scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.
You may not meet every requirement, and that's okay. If this role excites you, we'd love you to raise your hand for what could be a truly career-defining opportunity.
The Opportunity:
As a Sales Development Representative (SDR), you will focus on three core missions:
- Help users and prospects navigate their Grafana journey by engaging with and listening to them in order to provide appropriate resources and guidance.
- Partner with the Sales Team to connect with influential people in target organizations to identify new business opportunities that feed the company's revenue pipeline.
- Develop valuable, transferable skills to help you achieve your career goals.
We understand that our commercial success is linked to our open source DNA and users' success with our software. We want team members who can effectively leverage this connection and help support the long-term health of our company.
In this role, you will balance reactive and proactive work — responding to inbound inquiries as well as outreaching to target accounts. You will need a detective mindset to craft thoughtful, value-add messaging, confidence driving business conversations on the phone, and the ability to use AI tools to constantly improve your productivity.
This is a demanding and rewarding role in a fast-paced, challenging environment. We're looking for driven, humble, technically curious people who embrace a team-first attitude and demonstrate extreme ownership. Whether you're just starting your career or looking to pivot into tech, you'll have managers and teammates who care deeply about you as a professional and as a person.
What You'll Be Doing:
- Build and maintain knowledge of our technology, competitors, open source ecosystem, and industry trends
- Follow up on inbound leads effectively and efficiently
- Use a multi-channel approach (email, social, calling) to proactively outreach to new leads within target accounts
- Use Salesforce and Grafana dashboards for lead and account management and research
- Use research and data to prioritize and customize outreach to target prospects and accounts via email and LinkedIn
- Drive effective discovery conversations to understand users' needs and goals, and communicate how Grafana can help them
- Consistently meet new business opportunity and pipeline targets
- Collaborate with cross-functional teams such as marketing and sales to win as a team
What Makes You a Great Fit:
- Fluent in English (written and spoken)
- Open to feedback and coaching, always looking for ways to improve
- Clear and concise written and verbal communication style
- Excellent organizational skills and the ability to prioritize many tasks and demands
- Willingness and ability to take on any task — no matter how small or big — with a focus on quality
- Resourceful and proactive in an environment that is constantly evolving
- Driven by purpose and by winning with a team-first attitude
- Located in Sweden
Interview Tips (Bonus Points For):
Interviewing is not easy, but we want you to come prepared and succeed. When we interview, we're trying to determine:
- Would you be successful if you were part of our team?
- Will you love working here and be a positive influence on your fellow colleagues?
- Will you grow professionally and personally during your time here?
- We're looking for people who are curious and passionate about technology — invest time in learning about Grafana Labs, our community, the industry, and what sets us apart.
- During your interview, share stories using the CARR model: Context, Action, Results, Reflection to succinctly frame your experiences.
- Humility drives learning. Listen to feedback given during the process and incorporate it at each next step.
Compensation & Rewards
In Sweden, the OTE (On-Target Earnings) compensation range for this role is 530,000 SEK – 564,000 SEK. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process.
All roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes — RSUs help us stay aligned and invested as we scale globally.
*Compensation ranges are country specific. If you are applying from a different location, your recruiter will discuss your specific market's defined pay range & benefits at the beginning of the process.
Why You'll Thrive at Grafana Labs:
- 100% Remote, Global Culture – We bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent executives who are involved, visible, and human.
- Passionate People – A team of smart, supportive folks who care deeply about what they do.
- In-Person Onboarding – We want you to thrive from day 1 with your fellow new Grafanistas.
- Balance is Key – A global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days to allow the team to truly disconnect. *We will comply with local legislation where applicable.
Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law.
Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.
For information about how your personal data is used once you've applied to a job, check out our privacy policy.
Frequently Asked Questions
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