Headquarters: Dallas, TX
URL: https://apidesigners.com
We’re looking for a highly skilled Digital Marketing Lead to take ownership of our growth strategy and oversee all marketing execution. This is a hands-on leadership role where you’ll manage SEO, Facebook/Google Ads, email campaigns, and funnel optimization while coordinating with internal contributors and working directly with the CEO.
If you’re a performance-focused, full-stack digital marketer ready to lead and scale, we want to hear from you.
You must be able to work full U.S. business hours (Central Time preferred).
What You’ll Do
Develop and lead our digital marketing strategy across Google Ads, Facebook Ads, SEO, email, and landing pages.
Manage our marketing calendar, lead funnels, and performance tracking systems.
Optimize campaigns for conversions, lower CPA, and improved ROAS.
Report on KPIs including CTR, CPC, ROAS, lead volume, and conversion rates using Google Analytics and Meta Ads tools.
Oversee marketing workflow and automation in Monday.com and Onyx.
Conduct market research and competitor audits to guide growth decisions.
Collaborate cross-functionally with leadership, sales, and operations to ensure alignment on company-wide goals.
Stay up to date with platform changes and digital marketing best practices in the healthcare space.
What We’re Looking For
5+ years of hands-on digital marketing experience, including leadership or strategic ownership roles.
Mastery of both SEO and paid advertising (Facebook and Google Ads required).
Experience running performance-based campaigns with measurable ROI.
Strong background in website optimization, content strategy, and funnel building.
Proficiency in Google Analytics, Meta Ads Manager, and marketing automation tools.
A clear, confident communicator who can lead meetings, delegate tasks, and prioritize growth initiatives.
A strategic thinker who can also execute directly when needed.
Bachelor’s degree preferred — but proven results matter more than formal credentials.
What Success Looks Like in 90 Days
High-performing ad campaigns are live and generating consistent leads.
SEO and funnel improvement plans are launched with upward-trending metrics.
Weekly performance reports include actionable insights.
All marketing activity is coordinated, efficient, and aligned with company goals.
You’re confidently leading the marketing function and helping shape our growth strategy.
To apply: https://weworkremotely.com/remote-jobs/a-insurance-designers-senior-digital-marketing-specialist
