Head of Customer Marketing at LaunchDarkly - Remote US — Columbus
Traveler-Friendly Insight
This role is US-only and explicitly structured around geographic pay zones, which signals it is restricted to US-based employees. However, the listing mentions experience with "global, remote teams," and LaunchDarkly has a remote-friendly culture — meaning day-to-day work is likely remote within the US, not tied to a specific office.
For digital nomads, the key constraint is US residency and work authorization. If you hold a US passport or visa, you could potentially work from anywhere within the country, but international travel while employed would depend on company policy for tax and payroll compliance. There is no explicit mention of an equipment stipend or coworking allowance.
Timezone considerations: As a Head of Customer Marketing managing global customer relationships and executive advisory boards, expect frequent video calls across US timezones and occasional international overlap. Fixed meeting commitments would likely make fully async work difficult at this seniority level.
- Salary vs. cost of living: At Zone 3 ($145K–$200K), this salary offers significant purchasing power in lower-cost US cities. International nomad destinations like Medellín or Chiang Mai are not viable for this role given the US-only restriction.
- In-person customer interviews and live event speaking engagements are listed responsibilities — expect regular domestic and some international travel as part of the role.
Bottom line: this is not a location-independent role for global nomads, but it suits US-based remote professionals comfortable with moderate travel.
About the Job
We are seeking a strategic, results-driven Head of Customer Marketing to lead our global customer marketing function. This role has significant influence on shaping brand messaging and positioning for LaunchDarkly, as well as influencing customer health and retention.
This individual will manage our customer advocacy and adoption programs. The ideal candidate will bring a combination of building deep customer relationships within a company as well as experience building repeatable frameworks that enable both quality and quantity of customer advocacy.
Responsibilities
- Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly as part of their AI SDLC.
- Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers.
- Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes.
- Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events.
- Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms.
- Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities.
- Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates.
- Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities.
- Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy.
Qualifications
- Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
- 7+ years of customer advocacy experience including managing a team of individual contributors.
- Experience working directly with a developer / software engineering audience.
- Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
- Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers.
- Experience using customer advocacy tools such as Champion and UserEvidence.
- Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight.
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
- Experience working with global, remote teams and collaborating with cross-functional stakeholders.
Pay
Target pay ranges based on Geographic Zones for Level M3:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle — $171,000–$235,000**
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago — $154,000–$211,000**
- Zone 3: All other US locations — $145,000–$200,000**
- All ranges inclusive of 15% Bonus Target
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
About LaunchDarkly
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases, without the fear of end customer outages
- Delivering targeted experiences by easily personalizing features to customer cohorts
- Maximizing the business impact of every feature through the ability to experiment and optimize
- Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
- Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected].
Do you need a disability accommodation?
Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from "Verified Recruiter" accounts. Be cautious of emails from other domains. Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don't click any links — visit Careers | LaunchDarkly directly for confirmed job openings and links to apply.
Please notify us of any fraudulent representation by sending an email to [email protected].
Frequently Asked Questions
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