Remote Director Audience Strategy - Wpromote USA — Columbus

The Role

The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the VP, Strategy & Insights, this person will apply data, insights, and cultural understanding to develop meaningful, cross-channel communication strategies across media touchpoints for assigned clients.

You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions.

You Will Be

• Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
• Conducting analysis and research to uncover category, cultural, and consumer insights
• Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions
• Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
• Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives
• Defining the measurement framework across the consumer journey, ensuring meaningful business outcomes are tracked — not just "clicks"
• Representing the agency's strategic point of view in client presentations and new business pitches
• Leading strategy and insights on new business pitches and collaborating closely with media strategy
• Contributing to thought leadership initiatives that position the agency as an industry leader
• Providing strategic guidance and feedback to cross-functional partners on assigned accounts

You Must Have

• 6–8 years of experience in consumer insights, connections strategy, or a related field in an advertising/media agency environment
• Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies
• Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
• The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment
• A background supporting new business pitches and collaborating closely with media strategy
• Experience presenting strategic recommendations to senior client stakeholders and internal leadership
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to identify meaningful insights and patterns
• Experience developing consumer journey frameworks and campaign platforms
• Working knowledge of AI tools and the ability to design creative prompts for ideation and framework development
• A strategic mindset with a consumer-centric approach
• Strong communication and presentation skills that inspire clients and teams
• An understanding of media planning, research, and measurement methodologies

What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance. As a Best Place to Work according to both Ad Age and Glassdoor, and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life & Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual ClassPass credits and more!

The anticipated annual salary for this role will range from $118,000 – $130,000, based on a wide array of factors including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package will include benefits and an annual performance bonus.

This role has an associated annual target bonus component paid out based on Company performance, department performance, and individual performance. Bonuses are not guaranteed; you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible.

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join learning and development opportunities, fun events, and collaborate in person.

***This position is not eligible for immigration sponsorship.

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process, nor do we request sensitive information such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable laws.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.