Demand Generation Manager at Kayzen - Remote EMEA — Columbus
Traveler-Friendly Insight
Remote-First & EMEA-Scoped — Strong Nomad Potential
Kayzen explicitly positions this as a remote EMEA role with a flexible work-from-home arrangement, making it well-suited for digital nomads based anywhere within Europe, the Middle East, or Africa. The job description does not specify fixed daily hours, but B2B demand generation work involves coordination with Sales teams and a Berlin-headquartered company, so expect a soft overlap with CET/CEST business hours (roughly 9am–6pm Central European Time). Pure async is unlikely, but a few hours of overlap should suffice for most of the work.
Visa & Location Flexibility
- Portugal: Digital Nomad Visa (D8) is an excellent fit — Lisbon is a top nomad hub, timezone matches CET closely (UTC+1), and cost of living is moderate.
- Spain: Digital Nomad Visa available; cities like Valencia or Barcelona offer strong communities and CET timezone alignment.
- Georgia (country): Remotely Green program allows stays up to 1 year; Tbilisi has a growing nomad scene at very low cost.
- Estonia: E-Residency and Digital Nomad Visa options; perfect timezone fit.
Perks for Nomads
- $500 home-office setup budget can offset coworking space equipment costs.
- $1,000 annual L&D budget can fund certifications relevant to AdTech and marketing automation.
No salary is disclosed, so cost-of-living comparisons are difficult, but EMEA B2B demand gen roles at this level typically range €50k–€75k, which goes considerably further in Lisbon, Tbilisi, or Medellín than in Berlin or London.
📍 Remote EMEA • Business • Kayzen
👋 Hello! I am Sebastian, Marketing Lead at Kayzen, and I am looking for a Demand Generation Manager to join our team.
But wait, you have not heard of Kayzen before?
Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. App developers, agencies, media buyers and ad platforms use Kayzen to drive full-funnel outcomes across both screens, from awareness and consideration to installs, purchases and calls. Available through self-serve and managed services, Kayzen combines machine-learning optimisation with bid- and impression-level transparency, granular control over buying decisions, and AI capabilities that connect campaign data to the AI assistants teams already use. Kayzen's vision is to democratise programmatic marketing by making it accessible to every team. Headquartered in Berlin, Kayzen operates globally.
🤝 The Team
Join as part of Kayzen's growing marketing team, where we collaborate closely with stakeholders across the business to drive our strategy forward. You'll collaborate alongside a high-performing, international group spanning customer success, sales, product, engineering, data, operations, design, and marketing. We are strongly guided by the values of positivity, curiosity, collaboration and ownership. Together, we share a strong drive to transform the advertising industry.
Responsibilities
We are looking for a hands-on, data-minded B2B marketer to build a repeatable demand-generation and lifecycle engine for Kayzen. You will own the operational foundations that turn campaigns, contacts and customer signals into measurable growth, combining paid acquisition, CRM, automation and continuous optimization.
Growth, CRM & Marketing Operations
- Plan and run targeted B2B acquisition campaigns across relevant paid channels, testing audiences, messages and conversion paths to generate qualified leads.
- Own the marketing-qualified lead (MQL) engine: lead capture, segmentation, scoring, routing and nurture journeys in close partnership with Sales.
- Build and optimize email campaigns, newsletters and lifecycle communications so the right audiences receive relevant messages at the right time.
- Configure, connect and continuously improve HubSpot, forms, campaign tracking and supporting MarTech tools; automate repeatable workflows and reduce manual effort.
- Develop clear reporting and dashboards for funnel performance, campaign effectiveness, lead quality and lifecycle engagement; turn insights into practical improvements.
- Collaborate with the Marketing Lead and Sales team on account-based marketing (ABM), target-account activation and follow-up workflows.
- Design and run focused experiments across landing pages, conversion journeys, paid channels and, where relevant, SEO/AEO, measuring what works before scaling.
- Maintain clean, reliable CRM data, audience lists and attribution processes, and proactively troubleshoot workflow or integration issues.
- Partner with Product Marketing and Events & Community to activate launches, content, event leads and partner campaigns through coordinated growth and nurture programs.
Requirements
- At least 2 years of proven hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations, ideally in AdTech.
- Strong practical command of HubSpot or a comparable marketing automation/CRM platform, including segmentation, workflows, email programs and reporting.
- Experience planning and optimizing B2B paid acquisition campaigns; you understand how to attract and convert business buyers. Experience with LinkedIn & Google Ads is a must. GEO experience is a big plus.
- Ability to read and leverage data for creating stories that make Kayzen stand out.
- Analytical and detail-oriented: comfortable working with data, funnel metrics, campaign tracking, lead quality and performance dashboards to make decisions.
- Enjoyment of connecting tools, fixing processes and building robust automated workflows; able to work independently from setup through optimization.
- Working knowledge of lead lifecycle management, MQL handoffs and collaboration with Sales teams; ABM exposure is a plus.
- Clear and fluent English communication skills and sound judgment when shaping targeted email and campaign messaging.
- Familiarity with programmatic advertising, DSPs or the mobile/CTV ecosystem is a plus; willingness to learn Kayzen's market is essential.
- Comfortable prioritizing competing requests and owning outcomes in a fast-paced, remote-first, international team.
What do we offer?
- Exceptional career growth and learning opportunity
- A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space.
- Direct, day-to-day work experience with the leadership team.
- A fun, driven, and multinational team located across Europe, India, Argentina and soon the US.
- A flexible work-from-home arrangement
- A $500 home-office setup budget
- A $1,000 annual learning and development budget
Frequently Asked Questions
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