Remote Marketing Lead - LATAM EdTech AI Startup — Columbus
Traveler-Friendly Insight
Location Flexibility: This role is fully remote and open to candidates across Latin America — no specific city or country is required within that region. That makes it broadly compatible with a nomadic or location-flexible lifestyle, as long as you're based (or can operate) within LATAM timezones.
Timezone & Schedule: The job description does not specify required working hours, but coordination with a founder and business development lead implies some overlap with Colombian time (UTC-5). Most LATAM hubs — Mexico City, Buenos Aires, Bogotá, Lima — fit naturally. The role appears largely async-compatible for execution tasks, with some sync needed for collaboration.
Salary vs. Cost of Living: At USD $2,500–$3,000/month, your purchasing power is strong across Latin America:
- Medellín, Colombia: Very comfortable — rent for a nice apartment runs $500–$900/month, leaving significant surplus.
- Mexico City: Solid lifestyle — $700–$1,200/month for housing in desirable neighborhoods like Roma or Condesa.
- Buenos Aires, Argentina: Excellent value given the exchange rate — USD income stretches exceptionally far.
Visa Considerations: Citizens of LATAM countries working for a Colombian-headquartered company in their home country face no special visa requirements. If you're nomading across the region, tourist visas typically cover stays of 30–90 days per country with no work authorization issues for remote employees paid abroad.
Perks for Nomads: No equipment stipend or coworking allowance is mentioned — budget accordingly if you rely on paid coworking spaces.
Headquarters: Medellín, Antioquia, Colombia
URL: https://uprospect.co
This is a REMOTE role available in LATAM. You must have a strong C1 English level. If this isn't you, please do not apply.
Company Description
Our client is an early-stage, AI-powered learning company focused on making learning more personal, engaging, accessible, and meaningful. Their flagship offering lets users create short, narrated, visually engaging learning videos in minutes, and their broader platform supports personalized learning experiences across multiple formats.
They are building a company around a larger belief: learning should help people develop the skills, knowledge, and understanding to become who they want to be. They are now entering their commercial growth stage, with creative agencies as the first priority market, followed by independent trainers, learning consultants, and other organizations.
Company Culture
Our client is looking for someone who can think strategically and execute independently in an early-stage startup environment. If you are resourceful, take ownership, and enjoy working closely with founders and a collaborative team, this is the right place for you.
- Founding-level marketing ownership with direct collaboration with the founder and business development lead
- Purpose-driven, multicultural team in a fast-scaling EdTech environment
Benefits
- Remote work
- PTO
- Weekends off
- USD monthly payment
- Growth opportunities
Job Description
Our client is hiring a Marketing Lead to build and execute their marketing strategy, establish market awareness, generate qualified leads, and support revenue growth. This is a hands-on role, not a purely strategic one. You will work closely with the founder, the business development lead, and existing marketing contributors, and you will be expected to move from strategy to execution independently.
The ideal candidate is a creative, commercially minded, resourceful builder who understands both brand storytelling and customer acquisition. You will be especially valuable if you understand how creative agencies operate, what drives their purchasing decisions, and how the platform can help them expand their capabilities and create new value for their clients.
Responsibilities
- Develop and execute the B2B marketing and go-to-market strategy, beginning with creative agencies
- Build demand-generation campaigns that produce qualified leads and sales opportunities
- Develop compelling brand positioning, messaging, and content that differentiates the company in the market
- Showcase the flagship product through campaigns, demonstrations, and real-world use cases
- Collaborate closely with business development on targeting, campaigns, sales materials, and pipeline growth
- Manage marketing channels, including LinkedIn, email, website, and other relevant digital platforms
- Establish marketing priorities, performance metrics, and processes that support sustainable growth
Qualifications
- 3+ years of experience as a Marketing Lead. EdTech background strongly preferred.
- Strong understanding of the creative agency market, ideally from working within agencies or marketing products and services to them
- Proven B2B marketing experience, particularly in demand generation, positioning, and go-to-market execution
- Demonstrated ability to connect marketing efforts to qualified leads and revenue
- Excellent storytelling, writing, and creative campaign development skills
- Experience in early-stage startups or building marketing programs with limited resources
- Comfortable working hands-on across strategy, content, campaigns, and analytics
- Strong written and verbal English communication skills (C1 or above)
- Familiarity with AI tools, creative technology, or content production is a plus
- Experience in learning and development or educational technology is a plus
Additional Information
About SaaS Talent
SaaS Talent is more than just a recruiting company. We're your hiring, business development and growth partner with 20+ years of experience in SaaS and Hi-Tech that helps you scale and transform your business. We've worked with 100+ companies and helped them achieve their goals. From streamlining sales, marketing, and operations to hiring ideal talent and getting funding, if you're struggling to grow, we're an ideal choice.
Reach out to us at www.saas-talent.com to learn more about how we can help you.
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Compensation: USD 2,500 – USD 3,000 monthly
Frequently Asked Questions
Is this role fully remote or do I need to be in a specific city?
What is the salary for this Marketing Lead position?
Do I need EdTech experience to apply?
What English level is required for this role?
Will I be managing a team or working independently?
