Remote Event Marketing Contractor - SoCal USA — Columbus
Traveler-Friendly Insight
This is a remote contractor role, but its location-independence comes with a notable caveat: the entire campaign is hyper-focused on the Southern California market. Success depends on intimate knowledge of LA, the San Gabriel Valley, Orange County, and the Inland Empire — making this role most practical for someone either based in or deeply familiar with SoCal, even if the day-to-day work is done online.
Schedule flexibility: As a contract role with a fixed event date (January 16–17, 2027), the workload will ramp up significantly in the months leading to the event. Weekly KPI check-ins suggest some structured reporting cadence, but the role is otherwise largely self-directed — a plus for async workers in compatible US timezones (PT/MT).
Nomad practicality: While technically remote, this role's grassroots community outreach across Nextdoor, local Facebook groups, and regional Reddit communities requires you to convincingly engage as a local SoCal community member. A nomad traveling abroad may struggle with timezone alignment for real-time community engagement and cultural credibility in hyper-local forums.
- Best fit: US-based nomads who know SoCal or are willing to be US-timezone anchored (PT preferred)
- Visa note: US work authorization likely required given the US-only restriction
- No travel perks (coworking allowance, equipment stipend) are mentioned
If you want a truly location-flexible role, look for influencer marketing contracts without regional market restrictions.
Headquarters: United States
URL: https://impulseuniverse.com
- Bonus based on performance
- Company parties
- Flexible schedule
About the Event
America's largest Lunar New Year spectacle is back and bolder than ever! Spanning 7 massive halls with over 1,400 vendors, the Asian American Expo brings you the ultimate celebration of mouthwatering Asian street food, nonstop cultural performances, and high-energy excitement. Step into the Year of the Ram, grab your official Red Envelope at the door, and get ready to experience the luckiest weekend of the year!
About the Role
We are seeking a high-energy, results-obsessed Marketing Contractor to drive direct ticket sales for the Asian American Expo 2027, America's largest Lunar New Year celebration (7 massive halls, 1,400+ vendors, and hourly cash Red Envelope prize drops taking place January 16–17, 2027 at the Fairplex in Pomona, CA). This is not a brand awareness or vanity metrics role. We are looking for a direct-response outreach strategist whose sole focus is converting Southern California local audiences into paying ticket holders through nano/micro-influencers and grassroots digital community channels.
Core Responsibilities
- Nano & Micro-Influencer Acquisition: Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo.
- Grassroots Community Marketing: Actively seed promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards.
- Direct-Response Campaign Execution: Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops.
- Weekly Conversion Tracking: Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sunsetting non-performing partnerships weekly.
Key Performance Indicators (KPIs)
- Primary Metric: Total Event Ticket Sales & Revenue Generated (analyzed on a day-by-day snapshot compared to last year).
- Secondary Metric: Number of activated, high-converting local SoCal creators actively posting and driving trackable sales.
Qualifications & Requirements
- Proven Track Record: Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach.
- SoCal Market Familiarity: Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE).
- Outreach Hustle: Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines.
- Tools: Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management.
How to Apply
Submit your resume along with 1–2 examples of previous campaigns where you directly drove sales or ticket conversions through grassroots outreach or creator partnerships.
This is a remote position.
Frequently Asked Questions
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