CRM Marketing Manager at CXM Direct - Remote Global — Columbus
Traveler-Friendly Insight
Async-friendliness: This role is fully remote with explicitly "minimal meeting overhead" — a strong signal for async-first working. As a CRM manager running automated campaigns, the work is largely self-directed and output-driven rather than tied to real-time collaboration. This makes it well-suited for digital nomads operating across multiple timezones.
Timezone flexibility: No specific timezone is mandated in the posting. However, the role spans 12 international markets, which may occasionally require coordinating with regional teams or translators. Staying within a broadly overlapping window (e.g., UTC-3 to UTC+5) would give you comfortable overlap with both European and Asian markets if needed.
Visa considerations: With open worldwide eligibility, nomad-friendly visas are a great fit:
- Portugal (D8 Nomad Visa) — widely available, affordable Lisbon base (~$1,800–2,200/mo), strong tech community
- Thailand (LTR Visa or TR back-to-back) — Chiang Mai and Bangkok offer excellent coworking infrastructure from ~$800–1,200/mo
- Colombia (Nómada Digital Visa) — Medellín costs ~$1,000–1,500/mo with a fast-growing remote worker scene
Salary note: No salary figure is published, but the company describes compensation as "above-market." At typical senior CRM manager rates ($60k–$90k+ annually), your purchasing power in Bangkok or Medellín would be very strong. The KPI-linked bonus adds meaningful upside if you hit CRM targets.
Travel-relevant perks: No explicit equipment stipend or coworking allowance is mentioned — worth clarifying during interviews.
Headquarters: Armenia
URL: http://cxmdirect.com
Reporting to: CMO
Location: Fully Remote
Markets: 12
About the Role
We are looking for a CRM Marketing Manager to own CXM's customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.
This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.
Key Objectives
- Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.
- Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.
- Support reducing churn to below 10% through structured retention and reactivation programmes.
- Build and maintain localised CRM journeys across all 12 markets.
- Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.
Key Responsibilities
Lifecycle & CRM Strategy
- Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
- Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
- Coordinate email and push communications to create a consistent customer experience.
Campaigns & Automation
- Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent.
- Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
- Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
- Develop and maintain reusable email templates and content blocks.
Segmentation & Personalisation
- Build and maintain customer segments, consent lists, exclusions, and communication rules.
- Configure personalised and dynamic content based on customer data.
- Work with Product, Analytics, and IT to define and validate data and event requirements.
- SQL knowledge is a strong advantage.
Localisation
- Manage CRM communications across multiple languages and markets.
- Coordinate translation, editing, and linguistic QA.
- Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements.
- Maintain master journeys and localisation matrices across all markets.
Deliverability & Compliance
- Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation.
- Maintain strong email hygiene and deliverability standards.
- Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling.
- Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements.
Analytics & Optimisation
- Analyse CRM performance by market, language, segment, and customer lifecycle stage.
- Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks.
- Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure.
- Maintain a clear optimisation backlog and turn insights into measurable improvements.
Requirements
- Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation.
- Hands-on experience building automated customer journeys.
- Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
- Experience managing CRM across multiple markets and languages.
- Strong knowledge of email deliverability and campaign QA.
- Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms.
- Strong analytical and data-driven mindset.
- Comfortable working with technical and data teams.
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
- Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable.
- Able to work independently in a fully remote environment.
Ideal Candidate Background
The strongest candidates are likely to be currently working as a:
- CRM Manager / Lifecycle Marketing Manager
- Email Marketing Manager
- Marketing Automation Specialist
- Retention Marketing Manager
- CRM-focused Digital Marketing Manager
Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.
What We Offer
- Fully remote working with minimal meeting overhead.
- Ownership of CRM across 12 international markets.
- Genuine opportunity to build and improve the customer lifecycle function.
- An established business with the resources and budget to execute ambitious CRM initiatives.
- Freedom to test, learn, and implement new ideas.
- Competitive, above-market compensation.
- KPI-linked bonus connected directly to CRM and business performance.
Recruitment Process
Stage 1: HR interview — experience, motivation, and fit.
Stage 2: CMO interview — CRM expertise, strategy, and relevant experience.
Stage 3: CEO interview, where required.
To apply: https://weworkremotely.com/remote-jobs/cxm-direct-crm-marketing-manager
Frequently Asked Questions
Is this role truly fully remote with no location restrictions?
What CRM platforms does CXM Direct use?
What is the salary for this CRM Marketing Manager position?
Is experience in fintech or iGaming required?
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