Our Vision

Gaia is the first value-based family-building company. We give people control over their fertility with clinically proven pathways to parenthood — whether they want a child now or later — and take on the financial risk so that if we don’t deliver successful outcomes, they don’t pay. Gaia was born from our founder’s own harrowing journey through assisted fertility, and his resolve to build the experience he wished he had.

Our mission is to give the best shot at parenthood to anyone who wants a family, with access to a network of clinics selected for their results, flexible payment options, and 90+ NPS wraparound care and support.

The Role

As a Growth Marketing Manager at Gaia, you will own and scale work streams across all things related to our paid marketing ecosystem across both D2C and B2B audiences. You will lead strategy, execution, and optimization across all paid channels and emerging platforms to drive awareness and member acquisition. Collaborate extensively across the organization. Your responsibilities will include:

• Ownership of omni-channel paid marketing planning, media, and communication

• Leading the development and execution of targeted outreach campaigns to drive member acquisition

• Design and execution of testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies

• Monitoring and analyzing campaign performance across platforms, maintaining dashboards and producing actionable insights that inform ongoing optimization and broader growth strategy

• Identifying opportunities for partnerships across all channels

• Providing company wide visibility on attribution and unit economics, managing budgets and targets

• Supporting content and referral tactics, and actively nurturing a growth mindset across product and operations with any Partnership Marketing campaigns

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related quantitative field

• 5–7 years of hands-on experience managing paid search and paid social campaigns at scale (agency or in-house)

• Proven track record of optimizing campaigns for performance (CPA, CPL, ROI) across multiple platforms including Google Ads and Meta Ads Manager

• Strong analytical skills; proficiency in Excel/Sheets, Tableau/Looker, Gsuite and other reporting or data visualization tools

• Experience managing budgets, pacing, and performance reporting across large and complex campaigns

• Comfort working across D2C and B2B funnels, with familiarity in lead generation as a plus

• Excellent project management, communication, and cross-functional collaboration skills

• Ability to thrive in a fast-paced, high-growth startup environment and manage multiple priorities simultaneously

Salary & Benefits

Here at Gaia, our employees are the foundation of our success. We believe it's important that you are happy, healthy, and motivated. As such, on top of a competitive market benchmarked salary, we offer benefits including healthcare, fertility support, 401k match, and other benefits.

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