Remote Product Marketing Manager APAC - Worldly — Columbus
Traveler-Friendly Insight
Location Flexibility: This role is explicitly remote across four countries — Hong Kong, China, Vietnam, and Thailand. However, the job requires close collaboration with the Regional Supplier Engagement and Lifecycle teams based in Hong Kong, and cross-functional partners across time zones. Expect a primary working window aligned to UTC+7 to UTC+8, which suits nomads based anywhere in Southeast or East Asia but may be challenging if you're elsewhere.
Async vs. Sync: The role has strong async signals (AI-assisted workflows, written content production), but regional market proximity is emphasized — you're expected to "stay close to suppliers" and local industry bodies, suggesting some in-person or at-minimum synchronous engagement is expected within the region.
Salary vs. Cost of Living: The USD $28,000–$48,000 range varies by country. At the higher end (HK/China tier), this is comfortable in:
- Chiang Mai, Thailand: $28K–$40K goes very far — $1,500–$2,500/mo covers excellent housing, coworking, and lifestyle with surplus.
- Ho Chi Minh City, Vietnam: Similarly strong purchasing power; $28K is livable comfortably for a professional.
- Hong Kong: $40K–$48K is modest given Hong Kong's high cost of living — roughly HKD 312K–374K/year, which covers basics but leaves little room for savings in the city.
Travel-Relevant Perks: The equipment stipend and work-from-home stipend are useful for nomads setting up a mobile workspace. No explicit coworking allowance or travel/meetup budget is mentioned beyond these.
Location: Remote — Hong Kong, China, Vietnam, Thailand
About Worldly
Worldly is the world's most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.
Through strategic and meaningful customer relationships, Worldly provides key insights around supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift.
Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.
About The Role
This role sits at the center of Worldly's supplier side business, in the region where most of the network actually lives. East and Southeast Asia is home to tens of thousands of the manufacturers on the Worldly platform. How well we reach them, how easy we make it to join and get value, and how clearly we tell them what's in it for them — all of that runs through this seat.
You'll own the marketing that helps suppliers find Worldly, buy in, get onboarded, and stay. You'll make the global message land in local markets. And you'll be the person making sure the supplier voice shows up in how we position, build, and sell. The supplier purchase experience is a direct revenue driver, so the words, the flow, and the in-product messaging all move the numbers.
You'll report to the Senior Director, Product Marketing and work shoulder to shoulder with the Regional Supplier Engagement and Lifecycle teams in Hong Kong.
What You'll Do
Own positioning and messaging for the global supplier audience: the factories, manufacturers, vendors, and others who buy and complete assessments on Worldly.
Drive the supplier purchase and onboarding experience. Suppliers buy through Worldly directly, so you'll help reduce friction and lift the rate at which they find us, buy, and finish their first assessment.
Make the value obvious and specific. One assessment that satisfies many brand customers. Less time lost to repeat audits. A path to win new business with the 350+ buyers already on the network. Your job is to make that real, not abstract.
Adapt the global message for local markets. Translate, localize, and reshape so it's culturally relevant and lands the way it should across the region's biggest supplier markets.
Produce supplier content and enablement at volume using AI-assisted workflows. Onboarding emails, success stories, assessment guidance, in-product copy, partner materials. You'll build and run these workflows yourself, not wait in a queue.
Bring the region back to the team. Stay close to suppliers and the people who serve them, and feed what you learn into positioning, our buyer intelligence practice, and the product roadmap.
Partner across functions and time zones with Regional Supplier Engagement, Lifecycle, Demand Generation, Growth, and Product.
Support association and partner co-marketing in region, including work with the industry bodies that shape how suppliers think about assessments and standards.
We'd Like to See
Minimum 6 years in product marketing or an adjacent go-to-market role (content, demand, lifecycle, partner, or community marketing) in B2B SaaS, B2B ecommerce, or a related industry.
Experience in consumer goods supply chains and manufacturing.
Proven track record of directly increasing revenue and ecommerce sales with marketing programs that target business customers.
Experience serving as a strategic voice of the customer within product development cycles — influencing roadmap decisions, feature prioritization, and go-to-market strategy.
Fluent in English plus at least one relevant regional language.
A strong writer and editor in English and one additional regional language who can take technical, regulatory, or data-heavy material and make it clear, useful, and human.
Comfortable with data. You can read it, question it, and turn it into a story and an argument.
AI-fluent, or hungry to be. You already build AI-assisted workflows for research, drafting, and enablement, or you're eager to learn fast. This is how the team works, not a side experiment.
A real collaborator who works well across functions, cultures, and time zones.
It Helps If You Have
Localization or multi-market marketing experience.
eCommerce or self-serve purchase experience.
Mandarin is a strong plus given how much of our supplier network is in China.
Why This Role
You'll own a motion that's core to the business, in the region where the network lives. You'll have real scope, not a narrow lane. And you'll help build an AI-native way of working on a team that's actively reinventing how marketing operates. If you want work that shows up in the numbers and shapes how a category leader grows, this is it.
Compensation
Annual Salary
Hong Kong: $40,000 – $48,000 USD
Thailand and Vietnam: $28,000 – $40,000 USD
China: $40,000 – $48,000 USD
Annual Bonus Plan
Work-From-Home Stipends
*Final compensation figures will be determined based on a wide variety of factors, including experience and location. These factors will be evaluated and considered by Worldly throughout the entirety of this process.
**For candidates located outside the U.S., the salary range listed in USD will be paid in the local currency equivalent at the time of offer using the then-current exchange rate.
What We Can Offer You
Comprehensive benefits offerings. 100% employee premium covered by Worldly.
Growth opportunities
Equipment stipends
Unlimited PTO
Paid company holidays
No-meeting Fridays
Flexible time off culture that encourages team members to explore and rest
Remote culture with culture committee, coffee chats, and interest groups
Equity Statement
We believe it's essential to reflect the diversity of those we strive to serve. True innovation happens when everyone has room at the table, including the tools, resources, and opportunity to excel. We're dedicated to building a culturally and experientially diverse team that leads and works with empathy and respect.
Frequently Asked Questions
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