Campaign Marketing Manager at M3 - Remote UK — Columbus
Traveler-Friendly Insight
This role is tagged #LI-Remote, indicating it is a remote position based in the UK. For digital nomads, this means you'll likely need to be UK-based for tax, payroll, and compliance reasons — pure location-independence outside the UK is unlikely to be supported.
Timezone considerations: As a B2B marketing role requiring regular forecasting meetings with sales stakeholders and monthly marketing reviews, expect a largely GMT/BST-aligned schedule. This limits true async flexibility — you'll need to be available during core UK business hours, making destinations within UTC±2 the most practical: think Lisbon (Portugal), the Canary Islands, or parts of Eastern Europe.
- Lisbon, Portugal: Same or +1 hour from UK — highly compatible. Cost of living significantly lower than London, with a Digital Nomad Visa available for non-EU nationals.
- Warsaw, Poland: UTC+1/+2 — comfortable overlap. Affordable cost of living for a European capital.
- Tallinn, Estonia: UTC+2 — workable overlap. Estonia offers a well-known Digital Nomad Visa (e-Residency ecosystem).
Benefits like discounted gym membership and staff discount schemes are UK-centric perks and may not translate value if working abroad. No mention of coworking stipends or equipment allowances. Best suited to UK-resident remote workers rather than full-time nomads.
About M3
A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn.
M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes' Global 2000 list. The M3 Group provides services to healthcare and the life science industry, including market research, medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, South Korea, and India.
M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry, with relationships reaching respondents in more than 70 countries worldwide.
Job Description
The Campaign Marketing Manager will maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales, you will lead the strategic development and execution of all key account campaigns — including social media channels — with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales. You will also use PR tactics to amplify proprietary data and research findings, and act as a brand 'gatekeeper', ensuring that brand guidelines are followed in all external-facing communications.
Key Responsibilities
Sales Enablement, Demand Generation and Collaboration:
- Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement.
- Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics.
- Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets and generating high-quality leads.
Campaign Strategy Development and Execution:
- Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives.
- Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts.
- Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels.
- Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities.
- Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
CRM Marketing Automation and Content Creation:
- Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions.
- Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts.
- Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.
Social Media Campaigns and Amplification:
- Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility.
- Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.
Growth Initiatives and Resource Allocation:
- Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives.
- Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).
Qualifications
- Experience working in HubSpot or other CRM platforms, with the ability to pivot to HubSpot
- Previous marketing experience, preferably in a B2B environment
- Social media planning experience, especially LinkedIn
- A creative thinker with the capacity to develop engaging campaigns
- Excellent copywriting skills and content creation for web, social media, and email
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership, and accept accountability
- Self-motivated and driven with a passion for excellence
- Self-directed worker with the professionalism and focus to work relatively autonomously, with the support of marketing and sales colleagues
- Excellent verbal and written communicator with an eye for detail
Employee Benefits
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Group Life Cover 4x salary
- Pension 4%/4% employee/employer contributions
- Vitality health insurance after probation
- Staff discount scheme
- Discounted gym membership
Frequently Asked Questions
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