SEO Basics: How to Get More Traffic From Google to Your Content
Starting a website? Trying to grow your internet presence and give your business more reach?
In a time where there's a seemingly infinite amount of information online, SEO -- or "Search Engine Optimization" -- is more important than ever for content creators to stand out above the rest.
In this course, David Cogen -- who runs TheUnlockr (a technology site with over 250,000 monthly impressions) -- will teach you everything you need to know about SEO. We'll go into what SEO actually is, how Google and YouTube decide what content to show people searching, and how you can gain regular traffic to your site or YouTube channel. By the end of this course, you'll know how to research your audience and keywords, and then create SEO-optimized content that ranks.
**Important: All lesson purchases are final in consideration of the creator's hard work. To learn more, click here.
Our Review
SEO Basics: How to Get More Traffic From Google — Grow Your Travel Blog From Anywhere
The gist: A foundational SEO course that gives traveling content creators a genuinely location-independent skill: growing organic traffic to a blog or YouTube channel without paid ads.
- Taught by someone who did it: Instructor David Cogen built TheUnlockr into a tech site pulling over 250,000 monthly impressions, and the course is based on that actual growth process.
- Keyword and audience research covered: Walks through how to find what your specific niche audience is actually searching for, not generic SEO theory.
- Covers both Google and YouTube: Useful for creators splitting effort between a blog and video, since ranking mechanics differ between the two platforms.
- No ongoing cost: A one-time course you can apply to any site or channel, which matters when your income is already unpredictable on the road.
David Cogen's SEO and content expertise has been recognized well beyond his own site — he's been featured on NPR, Bloomberg, and CNBC, and contributes to outlets like Tom's Hardware and LaptopMag, per his Muck Rack journalist profile.
Best for: travel bloggers or YouTubers who want steady organic traffic instead of relying on social algorithms. Skip it if: you already have solid working SEO knowledge — this is explicitly a basics course. Runs ~$50 — check the current price before buying.
As an affiliate we may earn a small commission at no cost to you.
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