Now Instant Camera - Gen 1, Black
Point, shoot, and keep your everyday moments forever with the Polaroid Now. Polaroid's new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 5 colors, plus black and white, there’s a Polaroid Now to suit you.
This item is available for purchase for US customers only.
Our Review
Polaroid Now (Gen 1, Black) — the no-fuss instant camera for on-the-road memories
The gist: A durable, autofocus instant camera in a stealthy black finish, built to turn any leg of a trip into a physical print in seconds.
- Two-lens autofocus: automatically switches between a portrait lens (1.8–4.3 ft) and a distance lens (2 ft–infinity) so focus is one less thing to manage on the move.
- USB-rechargeable battery: the 750mAh lithium-ion battery lasts roughly 15 packs of film per charge — one less cable to pack.
- Stripped-down controls: power, shutter, flash on/off, and self-timer only, so anyone can pick it up and shoot a group photo.
- Standard i-Type film: compatible with widely available Polaroid i-Type film, easy to restock in most cities.
Digital Camera World's review found the autofocus produces sharp, compelling shots in good light — landscapes look especially good — though it's a binary in-focus/out-of-focus system rather than fine-tuned manual control.
Best for: travelers who want instant, tangible photos without carrying extra gear or learning settings. Skip it if: you frequently shoot low light or want manual exposure adjustment. Runs ~$44 — check the current price before buying.
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