CineBloom Variable ND Filters, 77mm / 10%

Moment CineBloom Variable ND Filter (10% Diffusion) — Cinematic Subtlety in a Single Filter

The gist: A 2–5-stop Variable ND with 10% CineBloom diffusion built in — a gentle glow that softens digital sharpness and adds film-like highlight bloom without calling obvious attention to the effect on travel footage.

• Two effects, one filter: Combines a 2–5-stop adjustable ND (0.6–1.5 optical density) with 10% diffusion — controlling exposure and adding cinematic softness simultaneously without stacking two filters.
• Subtle 10% diffusion: Softens digital edge hyper-sharpness and adds a natural highlight glow without a visible haze — the effect is there but reads as “filmed beautifully,” not “filtered heavily.”
• Viewfinder-readable stops: ND strength markings sit on an angled surface visible while looking through the viewfinder — you know your exact exposure reduction without removing the camera from your eye.
• Three sizes: Available in 67mm, 77mm, and 82mm to match the most common travel lens thread sizes; use on lenses 16mm or longer to avoid vignetting.

PetaPixel covered the CineBloom VND at launch, calling out the 10% diffusion option as the choice for creators who want the cinematic benefit “without being obvious” — a softer look for documentary and travel videography where heavy diffusion would distract from the subject.

Best for: Travel videographers and content creators who want a natural, film-like quality in travel footage without the heavy bloom effect of the 20% version. Skip it if: You want a dramatic, obvious cinematic haze (go with the 20%) or if you primarily shoot on wide-angle lenses under 16mm. Runs ~$159–$199 — check the current price before buying.